Often residents in private rental accommodation tend to be more transient and stay in one place for a shorter amount of time. This means that recycling messages are quickly lost as tenants move out and new ones move in.
The private rental recycling campaign worked with landlords and tenants to improve communication channels and create permanent recycling notices in properties. The campaign also looked to promote re-use with the help of local organisations already established in Greater Manchester. The campaign was carried out in four areas in Greater Manchester
- Heaton Norris – Stockport
- Fairy Lane Estate, Cheetham Hill – Manchester
- St Peter’s, Ashton – Tameside
Since the campaign more than half of those asked are now recycling more (59%). In addition almost two thirds of people (60.5%) had used some form of re-use network/service during the campaign period.
Increases in participation and tonnages were recorded across 2 recycling waste streams; commingled and organics. There was also an increase in committed recyclers of 34%.
To view pdfs of campaign materials and case studies please click on the links below:
Please click on the following links to view individual case studies by area:
Heaton Norris, Stockport
The private rental recycling campaign in Heaton Norris worked with housing associations and other local groups with the help of Stockport Council. Two furniture reuse organisations joined the campaign and monitored their donations from June to October 2014. The Up and Forward team held a number of focus groups in the area to understand barriers to recycling and develop tailored communications. It also enlisted the help of National and Regional Landlords Association in the promotion of the campaign via their social media and newsletters.
Fairy Lane Estate, Manchester
The Fairy Lane estate in Cheetham Hill, Manchester is an area of mixed housing with a high proportion of privately rented properties. In summer 2013, the Up and Forward team, began a campaign to tackle waste problems in the area. The estate was monitored to identify those properties that were not recycling. All 3 major social landlords in the area, Places for People, Guinness and Tung Sing, took part in the campaign. Tung Sing Housing Association organised a roadshow to gather feedback form residents and focus groups were held within the community. Welcome packs for new tenants and permanent notices were developed and distributed through social landlords and private letting agents. Information leaflets on Manchester’s re-use network were delivered to 1500 households in the area. In September, the private rental campaign brought the community together with a Tidy Up event, working in partnership with:
- The Big Life Group (Cheetwood Community Centre)
- GMP neighbourhood police
- Job Centre Plus
- Tung Sing Housing Association
- Places for People
- The Guinness Partnership
- Manchester City Council
- The Church of God.
During the event:
- Over 50 volunteers helped out during the day
- Over 100 bins were cleaned
- 4 skips were filled with unusable large items
- 1500 magnetic recycling cards were distributed
- A community garden was planted
- Over 50 contaminated bins were emptied
- Residents received new recycling collection calendars
Following the campaign the area now holds a regular community partnership meeting to help tackle issues in the area including waste, anti-social behaviour and crime.
West End and Dukinfield, Tameside
We worked with the local housing providers to provide up-to-date recycling training to their housing officers. Training covered all aspects of recycling including why it is important to recycle, what can and cannot be recycled and what happens to it at the end. We also worked closely with Ikea to show residents and groups how a local company is helping with recycling in the area.