Manchester has been taken by storm by a social media recycling campaign aimed at students which is being led by Recycle for Greater Manchester’s Up and Forward team.
The European Union LIFE+ funded project, is running a student recycling campaign known as Rubbish Selfie, which is targeting students living in Fallowfield, Rusholme and Longsight where recycling levels are low. The campaign focuses on 1500 properties ranging from 3-6 bedrooms across these areas, Rubbish Selfie is set to run in two phases: first phase 21/02/2014 – 04/04/2014, with the second phase due to take place Oct/Nov 2014. There will also be a student clear out with British Heart Foundation in June.
The campaign sees between four and seven different sets of communal recycling bins being tagged with a ‘Golden Ticket’ each week. Once students find the ticketed bins, they can enter the competition by taking a ‘selfie’ whilst recycling and uploading it to the Up and Forward Facebook page.
A winner will be chosen each week and will be awarded a household prize to share. Prizes range from meals at 23rd Street Pizza, Revolution Bar and Weatherspoon’s to vouchers and hampers from Tesco, Morrisons and Sainsbury’s. All prizes have been donated by local businesses. Additional support has been given from Manchester City Council who have attended events, helped with volunteers and donated sports tickets as prizes.
So far quite a few on the spot prizes have been given to a student with one prize which has been won by a student entering the competition.
Student volunteers from The University of Manchester have been getting involved with a number of recycling events and activities to educate other students about recycling. Along with continued support through events and university sites and help with leafleting and door knocking all houses surrounding the bins twice a week.
Abigail Reed the Campaign Officer says “Student areas have been identified as hard to reach in terms of recycling, so we have designed this campaign to make it student-friendly. As well as the chance of winning prizes, participants are also learning about recycling and promoting it to their friends via social media. ”
The most recent winner of the Rubbish Selfie campaign said “
To learn more about the campaign please visit: http://upandforward.recycleforgreatermanchester.com/rubbish-selfie/
Sign up to our Facebook page for exciting updates on our project at: www.facebook.com/upforward