There is a buzz in Manchester’s student community as RubbishSelfie a social media recycling campaign aimed at students which is being led by Recycle for Greater Manchester’s Up and Forward team is going down a storm.
The European Union LIFE+ funded project, Up and Forward is running a student recycling campaign known as Rubbish Selfie, which is targeting students living in Fallowfield, Rusholme and Longsight where recycling levels are low. The campaign focuses on 1500 properties across these areas consisting of houses with 3-6 bedrooms. Rubbish Selfie is set to run in two phases: first phase 21/02/2014 – 04/04/2014, with the second phase due to take place Oct/Nov 2014. There will also be a student clear out with British Heart Foundation in June.
The campaign sees between four and seven different sets of communal recycling bins being tagged with a ‘Golden Ticket’ each week. Once students find the ticketed bins, they can enter the competition by taking a ‘selfie’ whilst recycling and uploading it to the Up and Forward Facebook page.
A winner will be chosen each week and will be awarded a household prize to share. Prizes range from meals at 23rd Street Pizza, Revolution Bar and Weatherspoon’s to vouchers and hampers from Tesco, Morrisons and Sainsbury’s. All prizes have been donated by local businesses. Additional support has been given from Manchester City Council who have attended events, helped with volunteers and donated sports tickets as prizes.
Student volunteers from The University of Manchester have been getting involved helping to organise and run a number of recycling events and activities to educate other students about recycling. They have also been helping to leaflet and door knock the areas twice a week.
Abigail Reed the Campaign Officer says “Student areas have been identified as hard to reach in terms of recycling, so we have designed this campaign to make it student-friendly. As well as the chance of winning prizes, participants are also learning about recycling and promoting it to their friends via social media. ”
The most recent winner of the Rubbish Selfie campaign Hannah Brown said “Social media is a really good way to engage with students, giving people the chance to win prizes is a great incentive and will encourage recycling amongst students in the area. I recycle anyway but winning this competition prize makes me want to recycle even more”
To learn more about the campaign please visit: http://upandforward.recycleforgreatermanchester.com/rubbish-selfie/
Sign up to our Facebook page for exciting updates on our project at: www.facebook.com/upforward