Recycle for Greater Manchester’s LIFE+ Up and Forward team have been shortlisted for ‘Team of the Year’ at the MRW National Recycling Awards.
The unique two year project co-financed 50/50 between the Greater Manchester Waste Disposal Authority and the European Union has been working to encourage residents to waste less and recycle more in currently ‘hard to reach’ communities across Greater Manchester.
Over the past 20 months the LIFE+ Up and Forward team has demonstrated how focused engagement and innovative communication methods can help to increase recycling and waste prevention in low performing areas.
The project heavily driven by community engagement has undergone 42 campaigns, with the team engaging with over 64,000 people across nine councils of Greater Manchester. Relationships have been developed with over 120 partner organisations and its volunteer programme has recruited over 150 recycling ambassadors who now remain a key recycling contact within their community.
Using a bottom up approach, and targeted communications, the LIFE+ project team has delivered positive results in ‘hard to reach’ areas with participation up by as much as 76%. Committed recyclers have increased by 56%, and non-committed recyclers have decreased by 82%.
Rosie Barker, Business Development Support Officer, Oldham Council said “The team were a pleasure to work with and always consulted with us and kept us up to date on the progress of the projects. It was great to have additional resource purely dedicated to project activity in well-defined areas in order to keep the work concentrated and focussed. The fresh perspective on taking a different engagement approach in the areas targeted was very healthy.”
Sarah Mellor, LIFE+ Project Manager, said: “The Up and Forward team has shown the determination and expertise required to change behaviour in areas where recycling performance is low. The team worked out of hours and weekends, constantly on the ground, listening and talking to residents to fully understand barriers to recycling. By addressing these issues and encouraging the community to become involved in campaigns, especially through the recruitment of volunteer ambassadors, participation in recycling has increased. I am delighted to see their efforts recognised.”
The winners will be announced at the ceremony at London Hilton, Park Lane, on 1st July.
To find out more about the project please visit: www.recycleforgreatermanchester.com/upandforward