This campaign worked within the faith community to address the problems of low recycling participation that can often be characteristic of areas with a high proportion of a single faith. By working with residents and faith leaders we were able to establish common barriers to recycling and create communications suitable for the community.
This campaign worked in four areas across Greater Manchester
- Rochdale – Deeplish
- Salford – Eccles
- St Peter’s, Ashton – Tameside
- Glodwick – Oldham
Despite undertaking different approaches in Phase 1 and Phase 2 of the Project and using different media the results show that all 4 campaigns had limited or no positive change to resident’s participation in recycling.
In the Rochdale campaign (Phase 2), focusing engagement on women seems to have had more success, with some increase in participation levels (+5% pulpables and +3% commingled). However, it is reasonable to assume that changes will take time and further engagement is required over a longer period to obtain and sustain a change in behaviour.
To view pdfs of campaign materials and case studies please click on the links below:
Please click on the following links to view individual case studies by area:
The Up and Forward team engaged within the Christian community of Salford in the area of Patricroft Eccles. The campaign was supported by social housing providers, the local castle community centre, two primary schools; Christ Church Primary School and Lewis Street Primary School, Incredible Edible Salford and the residents of Patricroft.
Engagement involved a ‘week of action’ within the community. The week included pop up information stands, re-use days, bin cleaning, numbering of bins, community planting events, and school assemblies focused on respecting your environment.
An art competition took place at the two local schools where students were asked to color in the letters ‘RESPECT’. The winners designs were then created into three banners reflecting the waste streams; mixed recyling (Plastic, glass and tin/aluminium), paper and cardboard and finally food and garden waste. Banners were displayed outside both schools and at the local park entrance.
The Oldham Faith Campaign ran from July – November 2013 and was held in Glodwick – an area with a high Muslim population. Faith leaders from all 3 mosques in the area were recruited at the start of the campaign and played a big part in spreading the message of recycling.
The campaign started during Ramadan where ‘breaking the fast’ events were held at local mosques. Urdu speakers from the mosques identified that it was important all leaflets were translated into their native language. Leaflets with Urdu translations were produced along with reusable water bottles which both quoted the Quran. Recycling Ambassadors that were recruited from the area helped distributed the bottles and leaflets outside the mosques after Eid prayers.
An activity day also took place where staff from the Up and Forward team, Oldham Council, Regenda Housing Association and Aksa Housing Association spent a day moving round streets in Glodwick helping residents with recycling.
The day involved:
- Bin ordering
- Litter picking
- Children’s craft activities
- Bin decorating
Throughout the campaign, Recycling Ambassadors also carried out doorstep and community engagement to chat to residents about any recycling problems.
To view images of the campaign please click here
The campaign teamed up with local faith leaders and groups, housing associations, schools, Asda and Ikea Manchester to help tackle recycling problems in the St Peter’s area of Ashton-under-Lyne, Tameside.
To raise the profile of recycling, leaflets referring to ‘green’ passages from the holy book were handed out at an evening fast-breaking event at the local Mosque during Ramadan. During Eid re-usable water bottles, quoting the Quran, were handed out after Friday prayers.
Residents were also encouraged to become Recycling Ambassadors, take part in workshops, community events and discussions.
In September, following feedback form the community and with the help of a large group of volunteers, community groups and local organisations, the area got a recycling makeover. The Big Tidy up involved:
- A clean-up of the area
- Litter picking
- Removal of large items
- Bin cleaning
- Bin marking
During the event Recycling Ambassadors went door to door to talk with residents about recycling and handed out information leaflets in English and Urdu. To ensure everyone had the correct recycling facilities Tameside Council were on hand to take orders for missing recycling bins.
To view image of the campaign click here