Author Archives: Madeeha Murtaza

27th April 2015 – GMWDA Shortlisted for National Recycling Award

Recycle for Greater Manchester’s LIFE+ Up and Forward team have been shortlisted for ‘Team of the Year’ at the MRW National Recycling Awards.

The unique two year project co-financed 50/50 between the Greater Manchester Waste Disposal Authority and the European Union has been working to encourage residents to waste less and recycle more in currently ‘hard to reach’ communities across Greater Manchester.

Over the past 20 months the LIFE+ Up and Forward team has demonstrated how focused engagement and innovative communication methods can help to increase recycling and waste prevention in low performing areas.

The project heavily driven by community engagement has undergone 42 campaigns, with the team engaging with over 64,000 people across nine councils of Greater Manchester. Relationships have been developed with over 120 partner organisations and its volunteer programme has recruited over 150 recycling ambassadors who now remain a key recycling contact within their community.

Using a bottom up approach, and targeted communications, the LIFE+ project team has delivered positive results in ‘hard to reach’ areas with participation up by as much as 76%. Committed recyclers have increased by 56%, and non-committed recyclers have decreased by 82%.

Rosie Barker, Business Development Support Officer, Oldham Council said “The team were a pleasure to work with and always consulted with us and kept us up to date on the progress of the projects. It was great to have additional resource purely dedicated to project activity in well-defined areas in order to keep the work concentrated and focussed. The fresh perspective on taking a different engagement approach in the areas targeted was very healthy.”

Sarah Mellor, LIFE+ Project Manager, said: “The Up and Forward team has shown the determination and expertise required to change behaviour in areas where recycling performance is low. The team worked out of hours and weekends, constantly on the ground, listening and talking to residents to fully understand barriers to recycling. By addressing these issues and encouraging the community to become involved in campaigns, especially through the recruitment of volunteer ambassadors, participation in recycling has increased. I am delighted to see their efforts recognised.”

The winners will be announced at the ceremony at London Hilton, Park Lane, on 1st July.

To find out more about the project please visit: www.recycleforgreatermanchester.com/upandforward

15th April 2015 – Greater Manchester showcases community recycling initiatives

Recycle for Greater Manchester’s LIFE+ Up and Forward project hosted its closing seminar on Tuesday 24th March 2015 at The Lowry, Salford Quays. The seminar showcased key findings from the project which has delivered 42 innovative recycling campaigns to encourage residents to waste less and recycle more in currently hard to reach communities.

The day saw over 90 people from across the UK attend the closing seminar for the project which has engaged with over 36,000 people across all the nine councils of Greater Manchester.

The Up and Forward team provided detailed and insightful presentations on project findings including results, achievements and key learning points across 4 themes:

• Faith and culture. Exploring innovative ways of communicating with communities where residents are, of a majority faith or culture, or an area with high diversity.

• Deprivation: Encouraging people to work together in their community through a recycling rewards incentive scheme, a community celebration event, and the provision of recycling information points in local businesses.

• Transient communities. Improving recycling and waste minimisation in private rental and student communities. Campaigns have included the effective use of social media and new media and the design of a ‘Beat the Bin Men’ Total Wipeout /I’m a Celebrity style assault course.

• Apartments. Overcoming problems associated with recycling in apartments and introducing improved recycling systems.

Since the launch of the project in 2013, its innovative approach to engagement and communication methods has led to positive changes in residents’ behaviour and attitudes towards recycling. Campaigns delivered under the deprivation theme have shown and an increase in participation in paper and cardboard recycling by 56%, mixed recycling by 41%, and food and garden waste recycling by 61%. Results have also shown an increase in the number of tonnages collected across all three recycling waste streams, and a decrease in residual waste collected of 19.4 tonnes.

The project as a whole has seen an increase of 58% in the number of super-committed recyclers
Sarah Mellor, Project Manager of GMWDA LIFE+ project said: “The seminar was a great opportunity for local authorities and organisations involved in the industry to look at new ways of communicating and engaging in hard to reach communities to increase waste prevention and recycling. The dissemination of the project is ongoing and we will be sharing the project’s successes and key lessons learnt with as many people and organisations as possible throughout the UK and Europe.”

Delegate Phillipa Royner, Derbyshire County Council said “I have come to find out about the campaigns the LIFE+ project has run across Greater Manchester, to see if they have worked and the lessons we can learn from their experiences so we can take that and apply it to our areas because we are hoping to run similar campaigns but on a smaller scale. So to come today and see what didn’t work has been extremely beneficial.”

Surveys conducted after the event has shown 97% of delegates said the conference was beneficial to them and 93% said they received the information they expected.

To find out more about the project please visit: www.recycleforgreatermanchester.com/upandforward

Up and Forward Seminar Photobooth

11th February 2015 – Children learn to recycle with Bin Bunny game

A new web game ‘Bin Bunny’ has been launched by Recycle for Greater Manchester’s European funded Life+ Up and Forward project in partnership with Manchester Metropolitan University.

Originally designed for students as a recycling app, the web version has been developed to provide a fun way for children to learn about recycling by challenging players to sort through rubbish as quickly as possible.

Madeeha Murtaza, Project Support Officer, Greater Manchester Waste Disposal Authority said: “Bin Bunny offers schools a free, easy, fun and educational way to inspire and inform pupils about recycling. We have seen throughout the Life+ behavioural change campaigns how enthusiastic children are about putting the right stuff in the right bin.”

The game was designed by computer experts at Manchester Metropolitan University using high-tech apparatus inside MMU’s computer research labs, which are equipped with special glasses to track users’ eye movements across a screen.

Dr Darren Dancey, Senior Lecturer in the School of Computing, Mathematics and Digital Technology said: “It’s simple to play and features different levels where the recycling needs to be sorted, becoming increasingly difficult with bonus levels. It’s a great way to educate children about the importance of recycling.”

Councillor Catherine Piddington, Chair of the Greater Manchester Waste Disposal Authority added: “Educating children is an effective way to change recycling behaviour in the long-term. This web game engages children of primary and high school age, teaching them about recycling in a new and refreshing way. We are looking for schools throughout Greater Manchester to take up the challenge and encourage children to think about recycling and where their waste goes.”

‘Bin Bunny’ is available to play online at www.binbunny.co.uk . The phone and tablet-based student app ‘Getting Wasted’ is available on the iOS and Android systems. A web version is available at www.gettingwasted.co.uk .

News Release_Children learn to recycle with Bin Bunny game

 

L-R Mia Lynch (age 10) and Ben Lynch age (7) from Bury playing the game.

7th October 2014 – Greater Manchester leads Europe in community recycling

Recycle for Greater Manchester’s LIFE+ Up and Forward project hosted its very first seminar on Wednesday 3rd September at Bridgewater Hall, Manchester. The seminar attracted environmental and recycling professionals from across the UK.

The Up & Forward project looks at ways of encouraging residents to waste less and recycle more in currently hard to reach communities. The aim is to carry out projects that will demonstrate how improved communication and engagement can increase waste prevention and recycling in low performing urban areas.

The project has been running since June 2013. To date the project has engaged with communities on 24 different projects in nine districts and have engaged with over 36,000 people across all the nine councils of Greater Manchester.

The seminar was an opportunity to showcase the innovative project and to share best practice with local authorities and organisations.

The seminar included a range of workshops, which included:

• Creating volunteer opportunities; discussed how to set up a volunteering scheme, what are the pros and cons of having volunteers and examples of how we had used volunteers.

• Incorporating faith and culture in communications explored innovative ways of communicating with communities where residents were of a majority faith or culture or an area with high diversity. The workshop identified methods on how to engage with areas in a culturally sensitive way, how to incorporate appropriate cultural messages and the importance of buy-in from culture and faith leaders.

• Empowering communities; identifies how LIFE+ Up and Forward have encouraged people to work together to improve recycling and waste minimisation in their community. Campaigns have included a recycling rewards incentive scheme and a community celebration event.

• Working with the private rental sector and incorporating partners; discussed in detail the importance of engaging with the private rental sector and working in partnership with local schools, colleges and universities, community groups and local authorities across all campaigns to maximise the success of all projects.

• Apartments; outlined the problems associated with recycling in apartments around Greater Manchester and how campaigns have worked towards solving these and introducing improved recycling systems.

• Incorporating new media; showcasing the types of new media used across all campaigns including social media, online website, and videos as well as discussing the innovative student campaigns which were developed.

Vice Chair of the Authority Councillor Nigel Murphy who opened the seminar said: ‘The seminar was a great success attracting people from across the UK and Ireland. There has been a real enthusiasm to learn about what has been achieved in Greater Manchester and deliver this to other parts of the UK.’

Thomas Williams, Waste Minimisation – Commercial and Domestic Recycling Team Supervisor from Swansea Council said: ‘All the workshops covered relevant issues and discussed similar challenges faced in our authority.”

The Up and Forward project is continuing to carry out its final campaigns which will be completed in November 2014. The project will be hosting another seminar at the end in March 2015 which will discuss the achievements and learnings of each of the campaigns.

If you are interested in attending the seminar please forward your interest to Madeeha Murtaza at madeeha.murtaza@gmwda.gov.uk

To find out more about the project please visit: www.recycleforgreatermanchester.com/upandforward

1st July 2014 – Just the golden ticket for schools

Recycle for Greater Manchester’s Up and Forward project is giving residents in Newton Heath the chance to earn rewards for local schools.

Golden tickets are being given to residents who put their recycling bins (Blue, Green, and Brown) out on the right collection day with the right recycling inside.

Residents can then take their tickets to one of a number of collection points in the community and they will be used in exchange for environmentally- friendly prizes for All Saints CE Primary School, Christ The King RC Primary, Briscoe Lane Academy and St Wilfrid’s CE Primary.

Resident can drop off their golden tickets until Monday 7th July 2014.

Funded through Life+ Europe, the project is working closely with Manchester City Council, four local primary schools, Northwards Housing and Yes Manchester, to improve recycling rates in Newton Heath.

Life+ Senior Campaign Officer, Michelle Lynch said: “We hope the Golden Tickets will help to raise awareness and encourage residents to recycle more to benefit their local community. It will also contribute towards Greater Manchester’s target to achieve a recycling rate of 50% by 2015/16.”

Councillor Bernard Priest Chappell, Manchester City Council’s deputy leader said: “This scheme will provide parents, as well as other members of the Newton Heath community, with the opportunity to support their local schools while getting to understand just how easy it is to recycle. It will focus attention on recycling all the correct items, which will save money and keep waste out of landfill, and it will also give households the opportunity to support their local school. I hope residents will really get behind this campaign and support their local community.”

The local collection points for tickets are: All Saints CE Primary School, Christ The King RC Primary, Briscoe Lane Academy, St Wilfrid’s CE Primary, Asda Newton Heath, Newton Heath Library, and Surestart Children’s Centre on Great Newton Street. For more information about the scheme go to: www.recycleforgreatermanchester.com/upandforward

The campaign is also looking to recruit local volunteers who will become recycling ambassadors and talk to the community about recycling. Residents who would like to get involved can contact the Senior Campaign Officer, Michelle Lynch, on 0161 770 1764.

(L-R) Pupils from Christ The King RC High School: Harris Burrows, Gino McAra, Lila Connolly, Rhea Ferguson, Michela Monticello, Katie Platt and Tilly Phillips

(L-R) Pupils from Christ The King RC High School: Harris Burrows, Gino McAra, Lila Connolly, Rhea Ferguson, Michela Monticello, Katie Platt and Tilly Phillips

26th June 2014 – Look out for your Golden Ticket in Hattersley

Recycle for Greater Manchester’s Up and Forward project is setting a challenge for the residents of Hattersley, to recycle correctly and help to reward their two local primary schools – Pinfold Primary and St James’ Catholic Primary.

Residents living in the area are to be given a golden ticket every time they put their recycling bins out for collection with the correct items inside. Tickets will be tied to the bins and can be exchanged for rewards for the schools.
The competition will see Pinfold Primary and St James’ Catholic Primary going head to head to see who can collect the most tickets. Prize money will be rewarded to the two schools proportionally depending on how many tickets they collect.

Ticketing will begin on Tuesday 24th June and will last for four weeks ending on Tuesday 15th July. Simply take your golden ticket and place in it special collection boxes in the schools or at local collection points in the area – including Hattersley Post Office, One Stop, The Hub and Tesco Extra.

The Up and Forward campaign, funded by European Union LIFE+, is working closely with Tameside Council to improve recycling rates across the borough. Up and Forward Officers and Council Officers will be attending events and focus groups in the area to promote the campaign, encouraging people to recycle more and waste less.

If you would like to help out with this exciting project, the Up and Forward team is also looking for volunteers. Anyone who wants to get involved should call 0161 770 1712 or visit www.recycleforgreatermanchester.com/upandforward.

From left to right: Jake Janes (Pinfold Primary School), Corey White, 7, and Toby Hayes, 10, (St James Catholic Primary School) recycling at St James school with head teacher Jackie Walker