Greater Manchester Waste Disposal Authority (GMWDA) was funded by the EU LIFE+ programme to carry out the 2-year recycling project to demonstrate how improved communication can increase waste prevention and recycling in low performing urban areas.
Evidence collected nationally, and via our own experience working in Greater Manchester, indicates that certain parts of society find it more difficult to recycle than others. Performance can be low due to a host of reasons: space, understanding, inability to prioritise etc. To overcome these problems the Up and Forward recycling project developed 12 campaigns based on four demographic themes linked to low performance. Please click on a theme below to find out more about our campaigns
About Greater Manchester
Greater Manchester is a metropolitan county in North West England, with a population of 2.68 million making it the third most populous county in England after Greater London and the West Midlands. It is a landlocked county spanning 493 square miles (1,277 km2) located in the Northwest of England, 200 miles from London.
Within its boundaries there is a mix of high density urban areas, suburbs, semi-rural and rural locations, but overwhelmingly the land use in the county is urban.
The project will cover 9 of the 10 local authorities in Greater Manchester: Bolton, Bury, Manchester, Oldham, Rochdale, Salford, Stockport, Tameside and Trafford.